For Holiday 2010, MAC has tackled that preferred fabric of hipsterdom, plaid and was put together to bring us “A Tartan Tale” Collection. This posh, punk, noble and naughty collection includes plaid-print felt-topped compacts in 24 different Eyeshadow Kit varieties, two lip kits, and a blush and face kit—not to mention studded plaid and leather pouches to hold said compacts.
Likewise, the iPad application- “A Tartan Tale” was launched on iTunes. It allows you to live the fairy tale through a series of interactive prompts, while learning all about the makeup, of course. Another thing is that part of the proceeds for this Holiday collection goes to charity – Viva Glam lip pouch to benefit the MAC AIDS Fund and the Sir Teddy stuffed bear to benefit MAC’s Kids Helping Kids initiative. Mac’s “A Tartan Tale” Collection is now available online.
Clockwise from left: 6 Reelers and Rockers Eye Shadow- $36.50, Happy Ever After Lip color palette-$22.50, A Lady and her tricks Buff and Line Brush collection- P49.50, Violet my love Lash and Line Kit -$36.00